Making it work for
I'm Nattapad (Om) Salasawadi, Head of Design. I watch how lenders, farmers and restaurant owners work, then design products that fit what they do.
- Head of Design
- ABACUS Digital, since July 2024
- Before
- Design Lead, IBM Consulting
- Certificate
- Nielsen Norman Group UX, 2022
- Master's
- Supply chain, RMIT, 2017
Products for banks and lenders
An API marketplace, a loan system and a bank onboarding concept, in Singapore, Myanmar and Thailand.
APIX Platform
UX/UI Designer
An API marketplace from the Monetary Authority of Singapore, where 100+ financial institutions and 1,000+ fintechs work together.
CSF Loan
UX/UI Designer, Group Lease
A lending system for staff in Myanmar who rarely use computers. Customer numbers grew by 60%.
Bank onboarding
Design Lead, IBM Consulting
A three-week concept, run with IBM Garage, for opening a bank account in an app.
Weather and advice for farmers
FarmGo gives farmers in Thailand and India a forecast for each farm and a community where they ask other farmers and experts.
- Farmers5 million in two years
- CountriesThailand and India
- PlatformsiOS and Android
- RoleSenior UX Designer, Yara International
Ordering, stock and supply for restaurants
Three FoodStory apps, and two studies from a Thai cafe in Melbourne.
- FoodStory Owner
An iPad app for restaurant orders, stock and payments. FoodStory won first prize at SME Tee Tak The Final 2016.
- FoodStory Market
Restaurant owners and managers restock online, with a repurchase tool and delivery.
- FoodStory Customer
Diners see menus and live table availability and book in one iPhone app.
- AiPOS
A study to speed up orders at a Thai cafe in Melbourne, tested on paper and in Pixate.
- Inventory Replenishment
Two years of POS sales, analysed in R, to set a stock review policy for the same cafe.
Social media and graphic design
A planning and publishing tool for content teams, and graphic and illustration studies.
Nine roles since 2012
- Head of Design, ABACUS Digital2024 to now
- Design Lead, IBM Consulting2022 to 2024
- Senior UX Designer, Yara International2021 to 2022
- Lead UX Researcher, Brankas2020
- Product Manager, Living Mobile2019
- UX/UI Designer, Group Lease2018
- Assistant Operation Manager, DCP Dee2014 to 2016
- UX/UI Designer, Living Mobile2012 to 2014
- Junior Architect, Click4D2012
My CV doesn't run in a straight line. Architecture first, then a master's in supply chain. Agriculture, hospitality, finance. A restaurant to run. UX/UI at a tech startup, then a FinTech firm. Every stop showed me how different people decide, worry, and get stuck. That's the work now: design that fits real people, built on what they actually tell us.
